+12% vs previous period
Client-facing progress dashboardNo lead or contact-level data shown
Sheet syncOct 16, 2026
Website SEO page
Website SEO Data
A website-first view of traffic, search visibility, ranking movement, crawl health, page behavior support, and reliability.
Google Analytics
Traffic and Engagement
Selected benchmark window: Sep 18, 2026 - Oct 15, 2026. This view keeps user traffic separate from Google Business Profile and BrightLocal actions.
+11.5% vs previous period
+6.6% vs previous period
109 engaged sessions.
Top website landing pages
Sorted by last-28-day sessions, giving the client a clean view of which pages are attracting visits.
| Landing page | Sessions | Engaged sessions | Views |
|---|---|---|---|
| / | 114 | 69 | 175 |
| /contact/ | 47 | 31 | 94 |
| (not set) | 14 | 0 | 0 |
| /home-health-services/ | 8 | 0 | 8 |
| /about-us/ | 7 | 2 | 9 |
| /2026/09/21/how-to-create-structure-for-special-needs-child/ | 6 | 0 | 6 |
| /2026/09/17/how-to-choose-a-caregiver-for-elderly-parent/ | 5 | 0 | 5 |
Google Search Console
Search Visibility
Search Console benchmark window: Sep 16, 2026 - Oct 13, 2026. The report separates impressions and clicks from crawl/feed status so search demand is not confused with technical submission health.
+30% vs previous period
-32.7% vs previous period
+0.48 pts vs previous period
-22.2 vs previous period
Top search queries
Sorted by impressions so the client can see where demand exists, even before every query earns clicks.
| Query | Impressions | Clicks | Avg position |
|---|---|---|---|
| home care miami | 131 | 0 | 14.6 |
| in home care miami | 112 | 0 | 3.9 |
| home care agency miami | 102 | 0 | 1.8 |
| in home care miami dade | 101 | 0 | 2.1 |
| home care miami dade | 100 | 0 | 1.8 |
| home care agency sweetwater | 83 | 0 | 1.0 |
| home care | 78 | 0 | 16.7 |
Ahrefs and keyword movement
Ranking Footprint
Ahrefs is being used as the outside visibility benchmark while Search Console shows real Google search exposure. Together, they explain whether the content work is creating a broader footprint.
Keyword movement window: Aug 6, 2026 - Aug 12, 2026.
External authority benchmark from Ahrefs.
Unique domains linking to the website.
888 total backlinks in the current snapshot.
Priority keyword movement
Keyword progression is shown without audit or cleanup language.
| Keyword | Current position | Search signal | Ranking page |
|---|---|---|---|
| hha agency near me | 1.0 | 1 clicks / 3 impressions | /contact/ |
| agencias de home health care cerca de mi | 1.0 | 1 clicks / 3 impressions | /contact/ |
| home health care miami fl | 15.9 | 1 clicks / 13 impressions | /contact/ |
| home health smiles | 1.0 | 3 clicks / 27 impressions | / |
| home health smiles llc | 1.1 | 1 clicks / 7 impressions | / |
| companion care | 48.1 | 0 clicks / 170 impressions | /elderly-companion-services/ |
| home care agency | 58.9 | 0 clicks / 72 impressions | /home-health-services/ |
| home care services | 60.1 | 0 clicks / 65 impressions | /home-health-services/ |
| home care | 42.8 | 1 clicks / 217 impressions | /home-health-services/ |
Ahrefs competitor intelligence
Local Online Competitor Data
Website-reviewed competitor comparison pulled from Ahrefs Batch Analysis, Site Explorer Organic Keywords, and Site Explorer Paid Pages on Aug 21, 2026. This keeps the local SEO competitor story connected to organic keywords, paid keywords, and authority signals.
Includes HHS, direct Hialeah competitors, regional South Florida competitors, and network benchmarks.
Ahrefs currently detects no live organic or paid keyword footprint for wecarehhs.com, so HHS keyword opportunity should be read alongside the first-party Search Console signals already shown above.
180 organic keywords and 1,159 estimated organic visits.
Home Instead has the largest paid-search footprint in the reviewed competitor set.
The direct Hialeah competitors are not winning because they have a huge paid-search footprint. They are winning locally because their profile and page signals are tightly associated with Hialeah, caregiver services, and in-home care.
The network competitors show the ceiling: companion care, in-home care, home care services, and 24-hour care are built as deep service libraries, then repeated across local pages.
For HHS, the fastest path is not copying network scale. It is owning Hialeah first with clearer service pages, blog support, GBP post repetition, citations, and UTM-tracked profile traffic.
Organic and paid keyword comparison
HHS is shown first, followed by the reviewed competitor set sorted by Ahrefs organic keyword footprint. Paid keywords are included separately so paid-search pressure is not confused with organic SEO visibility.
| Brand / domain | Role | DR | Organic keywords | Organic traffic | Organic value | Paid keywords | Paid traffic | Ref. domains | What it means |
|---|---|---|---|---|---|---|---|---|---|
| Home Health Smileswecarehhs.com | Reported brand | 13 | 0 | 0 | $0 | 0 | 0 | 463 | HHS website and GBP-tracked contact pathConvert Search Console demand into Ahrefs-visible service and location rankings. |
| Right at Homerightathome.net | Network benchmark | 69 | 8,866 | 151,052 | $265.2K | 188 | 439 | 4.1K | Network benchmark with Miami-Dade local-pack presenceTheir broad companion-care footprint defines the content depth HHS needs to localize. |
| Home Insteadhomeinstead.com | Network benchmark | 75 | 6,298 | 122,540 | $217.2K | 382 | 2,466 | 7.2K | Network benchmark with Miami-Dade local-pack presenceUse their service taxonomy as a benchmark, then localize HHS around Hialeah and family trust. |
| Accessible Home Health Careaccessiblehomehealthcare.com | Regional competitor | 27 | 180 | 1,159 | $2.3K | 0 | 0 | 854 | South Florida and Aventura home-care competitorThey show how location pages and blog coverage can build a wider South Florida footprint. |
| Advocate In-Home Careadvocateinhomecare.com | Regional competitor | 12 | 86 | 534 | $1.8K | 3 | 7 | 583 | Regional Miami home-care competitorTheir Miami location page shows the exact service/location page model HHS should beat. |
| Simply Home Care - Miamisimplyhca.com | Regional competitor | 0.2 | 4 | 33 | $8.4 | 0 | 0 | 476 | Miami-Dade in-home care competitorRanks mostly through brand and service basics; HHS can compete with Miami-Dade location content. |
| Home Healthyhomehealthy.com | Direct local competitor | 17 | 3 | 1 | $1.4 | 0 | 0 | 484 | Hialeah in-home care competitorComparable local footprint; HHS can pass them by tightening service-page targeting. |
| Diverse Home Care Servicesdiversehomecarefl.com | Direct local competitor | 0 | 1 | 2 | $2.6 | 0 | 0 | 459 | Hialeah home-care and disability-services competitorTheir local pack relevance is stronger than their website SEO footprint. |
| Healthmax Home Care Serviceshealthmaxhcs.com | Direct local competitor | 17 | 0 | 0 | $0 | 0 | 0 | 246 | Hialeah home-care competitorAuthority is comparable, but the online keyword footprint is still thin. |
| Excellent Home Care Giversexcellenthcg.com | Direct local competitor | 0 | 0 | 0 | $0 | 0 | 0 | 210 | Hialeah caregiver and companion-care competitorThey win locally through relevance; HHS can outbuild them with better service content and review trust. |
| Loving Hands Home Health Care Agency INClovinghandshomehealth.lovable.app | Direct local competitor | N/A | 0 | 0 | $0 | 0 | 0 | 4 | Hialeah local-pack leader on a builder subdomainBeat the local-pack relevance signal with stronger Hialeah pages and GBP post repetition. |
Organic keyword battlegrounds
These are the terms where HHS search demand overlaps with competitor ranking strength. The action column turns the gap into a page/content move.
| Keyword | HHS signal | Competitor benchmark | Volume / KD | Action |
|---|---|---|---|---|
| companion care83,000 searches; KD 0 | Emerging in HHS Search Console at position 48.1 with 170 impressions. | Right at Home #3rightathome.net/wichita/services/companion-care | 83,000 / 0 | Make Elderly Companion Services the deeper, more local answer and link every related GBP post back to it. |
| in home care55,000 searches; KD 36 | Related HHS service demand appears through home care and home care services queries. | Home Instead #5homeinstead.com/home-care/usa/ks/wichita/743/home-care-services/ | 55,000 / 36 | Build a stronger in-home care service cluster that answers family, caregiver, and daily-support intent. |
| home care miami350 searches; KD 18 | HHS Search Console shows Miami demand in the top query set. | Advocate In-Home Care #4advocateinhomecare.com/location/miami/ | 350 / 18 | Create/strengthen Miami and Miami-Dade service pages instead of relying only on the contact page. |
| home care services35,000 searches; KD 29 | Emerging in HHS Search Console at position 60.1 with 65 impressions. | Advocate In-Home Care #3advocateinhomecare.com/location/miami/ | 35,000 / 29 | Turn the home-health-services page into a clearer home care services hub with internal links to companion care. |
| agencias de home health care cerca de mi30 searches; KD not reported | HHS already improved to position 1 for Spanish near-me agency phrasing in the carried-forward keyword table. | Home Health Smiles #1wecarehhs.com/contact/ | 30 / N/A | Keep bilingual/local phrasing in service copy, blog topics, and GBP posts so HHS owns the local nuance. |
Organic gap
Right at Home is the broadest organic benchmark with 8,866 ranking keywords. HHS should not chase that entire library; it should localize the highest-intent service terms around Hialeah, Miami-Dade, and South Florida.
Paid gap
HHS and most direct local competitors show no paid-keyword footprint in Ahrefs. The paid pressure is mainly from network brands, which means organic/local SEO can still be the efficient first lane for HHS.
Local advantage
HHS has review trust and verified GBP traffic. The next win is making the website repeatedly say what the profile already needs to rank for: companion care, in-home care, caregiver services, and Hialeah home care.
Paid keyword comparison
Paid activity is shown only where Ahrefs detected paid pages. The absence of HHS paid rows is a signal that current growth should be judged through organic, GBP, and first-party analytics unless a paid campaign is launched.
| Competitor | Paid keywords | Paid traffic | Paid value | Top paid keyword | Observed paid page |
|---|---|---|---|---|---|
| Home Instead | 325 keywords; 321 ads | 2,298 | $4K | right at home care1,700 monthly searches | homeinstead.com/ppc/trusted-home-care/ |
| Right at Home | 1 keywords; 1 ads | 20 | $58.3 | home health care fort worth200 monthly searches | rightathome.net/southwest-fort-worth |
| Advocate In-Home Care | 2 keywords; 2 ads | 2 | Not estimated | help at home lafayette indiana90 monthly searches | css.advocateinhomecare.com/service |
| Home Health Smiles | 0 keywords; 0 ads | 0 | $0 | No paid-search footprint detected | Not active in Ahrefs paid pages |
Ahrefs Batch Analysis, Site Explorer Organic Keywords, and Site Explorer Paid Pages
Country: US. Mode: Subdomains, both protocols. Builder subdomains are treated carefully: a platform-hosted site can return authority that is not comparable to an owned domain, so the page uses that row for online footprint, not as a domain-authority win.